Downtown

Downtown is the beating heart of San Francisco. Union Square shoppers, Financial District (or FiDi) workers, and entertainment seekers all convene at this epicenter of commerce and culture. Michelin-starred restaurants, an esteemed Theater District, and classic bars sit alongside architectural landmarks, like the iconic Transamerica Pyramid.

Locals and tourists alike follow Market Street down to the Embarcadero to the Ferry Building’s shops, restaurants, and famed thrice-weekly farmer’s market. Streets bustle with showgoers at The Curran and professionals seeking a happy hour cocktail. Neighborhood haunts like Tadich Grill – in business in one form or another since 1849 – serve up meals and history in equal measure. Local dives like Specs bring color and character.

Downtown connects eras and backgrounds in a way few neighborhoods can. It’s a wholly unique, lively mix of classic and modern San Francisco.

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