Nob Hill is so beautiful, it’s hard to believe that people actually live here. But they do…and you can too. Hotels, boutiques and fine dining spots top the lofty locale. The Top of the Mark, Keiko á Nob Hill and Soda Popinsksi’s are just a few local faves that give the area its fizz. Nob Hill is the ideal base for exploration. North Beach, Chinatown, Union Square, Financial District – it’s all downhill from here.