Live with Character.

An apartment is more than a roof, four walls, and a welcome mat. It’s home base — for the life you want to live. RentSFNow has unique, one-of-a-kind apartments in classic buildings with personality, style, and character — preserved and renovated for modern, high quality and comfortable living. And one application unlocks hundreds of options. Whether you’re new to the area or a born and bred local, we offer apartments — both furnished and unfurnished — for short visits or forever. You’re one-of-a-kind — your apartment should be too.

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Do you Live With Character?

Our buildings have unique character and so do the people who call them home. Our “Live With Character” campaign is designed to award those individuals who demonstrate a willingness to step out of their comfort zone to make a difference – to live with character. Nominate someone you know who is making a difference in the Bay Area.

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Featured Furnished Apartments

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Featured Building

355 Fulton

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Classic Buildings with Character

We seek out buildings with style, personality, and character. We do our homework, and learn what we can about their history, construction, and unique features. Then we take the time to painstakingly preserve, renovate, and refresh them to their former glory—while being sure to add modern amenities and contemporary comfort. We find these buildings in iconic, desirable neighborhoods, already teeming with activity, community, and local businesses. We think it’s worth the effort to create authentic living spaces that people love coming home to.

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Find a neighborhood
that matches your lifestyle.

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Committed to Neighborhood Living

Location, location, location. Your neighborhood needs to match your lifestyle just as well as your new furnishings match your apartment. What neighborhood are you? Are you upwardly mobile in Nob Hill? Are you more laid-back Lower Haight? Or maybe you’re a sunny Mission person. Whatever suits your style, we have one-of-a-kind apartments in the most desirable neighborhoods that define the tapestry of the City and the Bay Area.